Dyson on product design
James Dyson, industrial designer and the inventor of Dyson vacuum cleaner, shares his tips on product design with Fortune Magazine:
- Focus on your frustrations
- View complacent competitors as an opportunity
- Find inspiration in your office
- Communicate directly
- Get high on failure
Look for things that don’t work properly, things that could be done better, things that are disappointing in performance or are very difficult to use. Don’t be afraid to go against big and powerful competitors if they’re slow and meeting the needs of customers. Liven up you office / cubicle space to inspire creativity. Skip e-mail and phone and spend time with people face to face. An engineer’s life is 99% failure. You don’t learn from success and your successes are few and far between. Fail often and learn from the mistakes.
(via Fortune Digital Edition - Jan 22 issue)
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